Essential Reading for Marketers

Essential Reading for MarketersToo busy to pursue an MBA, Steve McKee turned to business books to educate himself on branding, marketing, and advertising. Here are his top picksBy Steve McKee I began my career in advertising as a field marketing manager on the Pizza Hut (YUM) account, which basically meant I got to travel from restaurant to restaurant, work with the managers on their local marke..
마케팅(CMO) 2010. 1. 19. 20:45
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